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한국경제 8월 20일 2020년

 

아래 글은 OmnicoreAgency.com 에서 Salman Aslam의 글을 인용했습니다.

YouTube by the Numbers: Stats, Demographics & Fun Facts

 Last updated: Oct 25, 2020

Company Info

URL: https://www.youtube.com

Founded on: February 2005

CEO: Susan Wojcicki

Headquarters: San Bruno, CA

Employees: 2,000+

YouTube Statistics

Total Number of Monthly Active YouTube Users:

2 billion (source)

Last updated: 10/20/20

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Total Number of Daily Active YouTube Users:

30 million (source)

Last updated: 9/4/19

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YouTube TV Paying Subscribers:

1 million (source)

Last updated: 10/20/20

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Average Mobile Viewing Session

 40 minutes (source)

Last updated: 10/20/20

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Number of Videos Watched Per Day

1 billion + (source)

Last updated: 10/20/20

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Number of mobile YouTube views per day:

1 billion + (source)

Last updated: 10/20/20

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Hours of Videos uploaded per minute:

500 (source)

Last updated: 10/20/20

 

YouTube Demographics

• 73% of U.S. adults use YouTube.
• 78% of U.S. male adults use YouTube.
• 68% of U.S. female adults use YouTube.
• 77% of 15–25 year-olds in the U.S. use YouTube.
• More than 16% of YouTube site traffic comes from the U.S.
• 89% of YouTube users come from outside the US.
• 62% of businesses use YouTube.
• 51% of people over 75 watch videos on YouTube.
• 77% of 26-35-year-olds from the U.S. use YouTube. 
• 51% of YouTube users say they visit the site daily.
• 37% of Millennials aged 18 – 34 are binge-watching YouTube daily.
• 70% of YouTube watch time comes from mobile devices.
• YouTube services are available in more than 100 countries in 80 languages.
• YouTube has 265 million active users in India.
• 71% of 26-35-year-olds from the U.S. use YouTube.
• 79% of 18-34 year-olds prefer videos uploaded by people.

YouTube Financials

• Google acquired YouTube in 2006 for $1.65 billion. 
• Youtube’s revenue came to $15.1 billion for the full year 2019, up 36% from 2018.
• YouTube’s ad revenue in Q2 2020 was $3.81 billion, up from $3.60 billion in the year-ago period
• Number of channels earning six figures per year on YouTube grows by 40% every year.
• YouTube video influencers with 500-5k followers charge, on average, $315 per video.
• YouTube video influencers with 500k+ followers charge, on average, $3857 per video.
• The highest earner on the platform in 2019 was Ryan Kaji, raking in $26 million.
• Most YouTube channels get paid $0.5 per 1000 video views.
• YouTube pays $18 per 1,000 ad views on average.
• Over the past five years, YouTube paid out over $2 billion to partners with Content ID.
• Youtube made $15.14 billion in ad revenue in 2019. 
• Revenue from YouTube ads came to $4.7 billion in the fourth quarter of 2019, up 31% year over year.

Fun Facts

• YouTube is the 2nd most visited site in the world.
• 37% of all mobile internet traffic belongs to YouTube.
• More than 70% of what people watch on YouTube is determined by its recommendation algorithm.
• The first video was posted in 2005 from the San Diego Zoo.
• Gangnam Style was so popular that it broke YouTube’s video counter.
• By 2025, it’s predicted that 50% of viewers under 32 will not subscribe to the paid TV.
• 20% of users will leave a video if it hasn’t hooked them in the first 10 seconds.
• YouTube provides free space in Los Angeles for anyone with 10,000+ subscribers.
• There are more than 31 million YouTube channels out there.
• YouTube is technically the second largest search engine in the world.
• 61.5% of the most popular YouTube videos cannot be viewed in Germany.
• Most viewed video on YouTube is Luis Fonsi’s “Despacito” featuring Daddy Yankee with 6.6 billion views.
• YouTube’s live stream of Coachella’s first weekend earned over 82 million live views.
• Justin Bieber’s “Baby” video managed to generate 11 million dislikes(and counting!).
• 61.5% of the most popular YouTube videos cannot be viewed in Germany.
• The most popular YouTube channel, T-Series, has 150 million subscribers.
• There are 9,000+ partners using Content ID, including many major network broadcasters, movie studios and record labels.
• YouTube’s partners have claimed over 800 million videos since Content ID was implemented.
• YouTube employees have the option of taking a slide instead of the stairs or the elevator.

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